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As well as providing training and a GDPR Toolkit (details below) I also provide extended support to people who have attended training, bought the toolkit, or just need some friendly guidance. The GDPR Toolkit can be found here http://www.adaptconsultingcompany.com/gdprtoolkit/ Jersey Business as supporting the GDPR Training and they can be found at https://www.jerseybusiness.je/get-advice/it-office-systems/data-protection-small-business/

Thursday 18 January 2018

GDPR CHARITIES TARGETING 11K’S OR PHILANTHROPIST IN JERSEY

QUESTION

I was wondering how charities who conduct major donor mapping will stand. I know that some charities will use Linkedin, FB, media and other ways to find information out about 11K’s or philanthropist in Jersey to approach for funding. With the new data protection laws will this become a no go area?

RESPONSE

Simple Answer: YES. However there are some things to consider. 

 This is a really great question because the ICO in the UK has fined a number of charities for doing this. The good news is that the ICO has provided clear guidance on the practices you have outlined above and there are now updated best practice guidelines.

Using use Linkedin, FB, media and other ways to find information out about 11K’s or philanthropist in Jersey may be regarded as “profiling” and “Ranking you based on your wealth” and unless the people have expressly agreed to this it is in breach of current Data Protection and future GDPR

Collectively 11 charities have been fined £138,000 in 2017

The International Fund for Animal Welfare - £18,000
Cancer Support UK - £16,000
Cancer Research UK - £16,000
Guide Dogs for the Blind Association - £15,000
Macmillan Cancer Support - £14,000
The Royal British Legion - £12,000
The NSPCC - £12,000
Great Ormond Street Hospital Children’s Charity - £11,000
wwf-uk - £9,000
Battersea Dogs and Cats Home - £9,000
Oxfam - £6,000

More Information Here





ADVICE

I do not think there is anything wrong with making contact with someone via Facebook, Linked-In or even in correspondence, provided that they have the opportunity to decline or say NO.

What is problematic is gathering information about people without their knowledge or permission, for a purpose that they have not agreed to.

WHAT ARE THE PRACTICES AND WHY ARE THEY WRONG?

Ranking you based on your wealth.
Some charities profile their donors based on their wealth. They hire companies to investigate income, property values, lifestyle, and even a person’s friendship circles in order to find the most wealthy and valuable donors. These companies also identify donors they believe charities should target because they are most likely to leave money in their wills – they call this legacy profiling.

What’s wrong with that?
Donors are oblivious to this practice. If you don’t know it’s happening, you can’t object.

Finding information about you, that you didn’t provide
Some charities hire companies to find missing information or update out of date information in their databases. These companies use information that has been provided by the donor to track down new data or fill in the gaps. For example, they may use your old telephone number to find your new one or they may use your email address to track down your postal address.

What’s wrong with that?
You have a right to choose what personal information you provide and you don’t have to update your details with a charity if you don’t want to. Charities could use the additional information they uncover, which you do not know they have, to contact you for more money.

Sharing your data with other charities, no matter what the cause and with no record.
It is common for some charities to exchange donor information, through an external organisation, with other charities to get details of prospective donors.

What’s wrong with that?
You can choose to let charities share your information with other organisations but charities must make it clear who these organisations are – for example an animal charity could ask you to let them share your details with other animal charities or it could name the specific other charities it wants to pass your details to. However some charities don’t know who they are sharing your details with.

So, for example, supporters of animal charities could have their information shared with homeless, humanitarian or religious charities contrary to supporters expectation.

RECOMMENDATION

I would strongly recommend you look at cases above and the excellent guidance available from these links.

Charity fundraising practices

Personal Information & Fundraising: Consent, Purpose and Transparency

Jersey Charity Advice on GDPR and Marketing

USEFUL LINKS

There are many  documents and guides on these sites, but I have gathered them all and put them in one place

How and why do charities use personal data?

Code of Fundraising Practice

Data Protection & Direct Marketing Checklist For Charity Fundraising

Conference paper Fundraising and  regulatory  compliance


GDPR ADVICE FOR LOCAL CHARITIES AND NOT-FOR-PROFIT

I am working with Jersey Community Partnership and Association of Jersey Charities to possibly set-up a presentation / workshop to talk about GDPR for local Charities and Not-for-Profit. This will probably be Tuesday 30th January and I look forward to confirming details in due course.

In the meantime, for January, I have proposed a useful approach to help local charities might be if organisations pick a question or topic and I offer general advice on best approach which we can publish and share with other charities and not-for-profit organisations.

You can email with your question or topic at timhjrogers@gmail.com

CONTACT

TimHJRogers@AdaptConsultingCompany.Com
+447797762051 Skype: timhjrogers TimHJRogers@gmail.com

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