Sports Clubs and direct marketing: Am I allowed to use the members database to send direct marketing? Things like emails, sms, text, phone calls.
Simple answer: NO
More detail: If you have people’s consent for direct marketing then YES you can. But if the data was gathered for one purpose (eg membership) you cannot use it for another purpose (eg marketing) without their agreement.
This is why it is important to think-ahead about what you intend to do with people’s data before you ask for agreement. If people agree for you to contact them using emails, sms, text, phone calls then it is OK.
There are a lot of rules about cold calling and spam emailing which are intended to protect the public (You and Me). There is also some great guidance on marketing and fund raising.
There is some useful advice here
If you go to https://gdprjersey.blogspot.com/ you’ll see a lot of Q&As, and down the right column lots of links to advice from Jersey Data Protection Association, Jersey Information Commission Office, as well as Jersey Community Partnership and the Association of Jersey Charities. We are also organising a number of presentations and workshops.