I was wondering how
charities who conduct major donor mapping will stand. I know that some
charities will use Linkedin, FB, media and other ways to find information out
about 11K’s or philanthropist in Jersey to approach for funding. With the new
data protection laws will this become a no go area?
RESPONSE
Simple Answer: YES. However there are some things to consider.
Simple Answer: YES. However there are some things to consider.
This is a really great question because the ICO in the UK has fined a number of charities for doing this. The good news is that the ICO has provided clear guidance on the practices you have outlined above and there are now updated best practice guidelines.
Using use Linkedin, FB, media and other ways to find information
out about 11K’s or philanthropist in Jersey may be regarded as “profiling” and
“Ranking you based on your wealth” and unless the people have expressly agreed
to this it is in breach of current Data Protection and future GDPR
Collectively
11 charities have been fined £138,000 in 2017
The International Fund for Animal Welfare - £18,000
Cancer Support UK - £16,000
Cancer Research UK - £16,000
Guide Dogs for the Blind Association - £15,000
Macmillan Cancer Support - £14,000
The Royal British Legion - £12,000
The NSPCC - £12,000
Great Ormond Street Hospital Children’s Charity - £11,000
wwf-uk - £9,000
Battersea Dogs and Cats Home - £9,000
Oxfam - £6,000
More
Information Here
ADVICE
I do not think there is anything wrong with making contact
with someone via Facebook, Linked-In or even in correspondence, provided that
they have the opportunity to decline or say NO.
What is problematic is gathering information about people
without their knowledge or permission, for a purpose that they have not agreed
to.
WHAT ARE THE PRACTICES AND WHY ARE THEY WRONG?
Ranking
you based on your wealth.
Some
charities profile their donors based on their wealth. They hire companies to
investigate income, property values, lifestyle, and even a person’s friendship
circles in order to find the most wealthy and valuable donors. These companies
also identify donors they believe charities should target because they are most
likely to leave money in their wills – they call this legacy profiling.
What’s
wrong with that?
Donors are
oblivious to this practice. If you don’t know it’s happening, you can’t object.
Finding
information about you, that you didn’t provide
Some
charities hire companies to find missing information or update out of date
information in their databases. These companies use information that has been
provided by the donor to track down new data or fill in the gaps. For example,
they may use your old telephone number to find your new one or they may use
your email address to track down your postal address.
What’s
wrong with that?
You have a
right to choose what personal information you provide and you don’t have to
update your details with a charity if you don’t want to. Charities could use
the additional information they uncover, which you do not know they have, to
contact you for more money.
Sharing
your data with other charities, no matter what the cause and with no record.
It is
common for some charities to exchange donor information, through an external
organisation, with other charities to get details of prospective donors.
What’s
wrong with that?
You can
choose to let charities share your information with other organisations but
charities must make it clear who these organisations are – for example an
animal charity could ask you to let them share your details with other animal
charities or it could name the specific other charities it wants to pass your
details to. However some charities don’t know who they are sharing your details
with.
So, for
example, supporters of animal charities could have their information shared
with homeless, humanitarian or religious charities contrary to supporters
expectation.
RECOMMENDATION
I would strongly recommend you look at cases above and the
excellent guidance available from these links.
Charity fundraising practices
Personal Information & Fundraising: Consent, Purpose and
Transparency
Jersey Charity Advice on GDPR and Marketing
USEFUL LINKS
There are many documents and guides on these sites, but I
have gathered them all and put them in one place
How and why do charities use personal data?
Code of Fundraising Practice
Data Protection & Direct Marketing Checklist For Charity
Fundraising
Conference paper Fundraising and regulatory
compliance
The Essentials For Fundraising Organisations
http://www.adaptconsultingcompany.com/gdprtools/GDPR_FundRaising_iof-gdpr-essentials-report-final-v1.pdf
http://www.adaptconsultingcompany.com/gdprtools/GDPR_FundRaising_iof-gdpr-essentials-report-final-v1.pdf
GDPR ADVICE FOR LOCAL CHARITIES AND NOT-FOR-PROFIT
I am working with Jersey Community Partnership and
Association of Jersey Charities to possibly set-up a presentation / workshop to
talk about GDPR for local Charities and Not-for-Profit. This will probably be
Tuesday 30th January and I look forward to confirming details in due course.
In the meantime, for January, I have proposed a useful
approach to help local charities might be if organisations pick a question or
topic and I offer general advice on best approach which we can publish and
share with other charities and not-for-profit organisations.
You can email with your question or topic at timhjrogers@gmail.com
CONTACT
TimHJRogers@AdaptConsultingCompany.Com
+447797762051 Skype: timhjrogers TimHJRogers@gmail.com
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